My Alter Ego in Barcode introduces new and exciting brands, such as G-lab, Dielmar, Mark Guisti and Ron Dorff, as well as well-established brands like Hackett, Eton and Les Deux.
Our store offers a broad selection of menswear for the modern, style-conscious man. We sell suits, shirts, shoes, belts, ties, cufflinks, sweaters, t-shirts, underwear, socks, bags and much, much more.
My Alter Ego also offers made-to-measure suits and shirts, with the main focus on fabrics from the prestigious, 170-year-old British cloth merchant Holland & Sherry.
We want you to feel that a visit to My Alter Ego is something out of the ordinary, an experience of unmatched service, quality and inspiration.
My Alter Ego
My Alter Ego offers a complete menswear concept to suit modern, style-conscious men of all ages. Our aim is to provide customers with an unmatched level of service, quality and inspiration.